Have you ever wondered what the process is that goes into designing a successful logo design? The most successful logos can convey a complex mixture of tone, identification and  positioning in the simplest of ways. Some of the most memorable marks ARE the simplest. But arriving at a design, as a successful designer will tell you, is no simple task.

This short 6-minute mini-documentary from PBS explores the history of logos, how they evolved, and some of the process that today’s top designers go through to develop them. Video features Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta.