KCG Corporate Identity Inventory

One of the first steps in a successful Corporate or Brand Identity development is to first take stock in your existing Identity, your perceived Identity, and the Identity that your company or brand needs to aspire to. Your careful completion of this 4-page survey will help in part to determine the direction that should be explored.

You may of course skip questions that do not pertain to your brand, but as much input as you can provide is extremely helpful in guiding the design process to best fit your business.

If you need to pause an in-progress survey and continue at a later point, you have that option with the ‘Save and Continue Later’ link at the bottom of the page.

Corporate Identity Inventory

New customer input for logo/ brand dev projects

Step 1 of 4

  • How would your CUSTOMERS describe your general corporate or brand personality today? 1 being fun and informal like a dot-com startup, 9 being very formal and business-like, for example a Wall Street Bank.
  • How would YOU describe your company or brand personality today? 1 being fun and informal like a dot-com startup, 9 being very formal and business-like, for example a Wall Street Bank.
  • Realistically, where do you think your perceived corporate or brand personality NEEDS to be? (if different from above) 1 being fun and informal like a dot-com startup, 9 being very formal and business-like, for example a Wall Street Bank.
  • Where do you perceive the corporate or brand personality of your closest competitor? 1 being fun and informal like a dot-com startup, 9 being very formal and business-like, for example a Wall Street Bank.
Save and Continue Later

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