I’m always amazed at how some customers not familiar with the behind-the-scenes tediousness of the graphic design process expect some designs to be completed in record-breaking time. Perhaps if time WERE sped up, this would be the reality. An ‘easy button’ for design, if you will.
Thanks to Lauren Panepinto, Creative Director at Orbit/Yen Press, we have the process of designing a book cover, albeit only a six hour stretch of it, compressed into a speedy, yet revealing 1:55 video. What it does reveal is some of the minute detail work, stock photography image sourcing and retouching that most definitely cannot even begin to happen in a real-time 1:55. Enjoy.