Categories Archivesgraphic design

The Art of Logo Design video

Have you ever wondered what the process is that goes into designing a successful logo design? The most successful logos can convey a complex mixture of tone, identification and  positioning in the simplest of ways. Some of the most memorable marks ARE the simplest. But arriving at a design, as a successful designer will tell you, is no simple task. This short 6-minute mini-documentary from PBS explores the history of logos, how they evolved, and some of the process that today’s top designers go through to develop them. Video features Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta.

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Think Small. video

"Remember Those Great Volkswagen Ads?" from Dial M Films on Vimeo.

Lemon. Think Small. This fascinating mini-documentary (18 mins) takes us behind the creation of one of the most iconic advertising campaigns of all time. And over 50 years later, they are still among the greatest. More background on the film at Adweek: This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s

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Say No to Spec Work video

Spec work, short for Speculative– is asking a designer or agency to create work on the contingency that you will pay for it… if you like it. Sound nice? Think again. Do you go into a restaurant and only pay if you enjoyed your meal? Do you ask an architect to design your dream house, then not pay because you changed your mind? Would you hire a landscaper redo your yard but then not pay because you now want flowers instead of shrubbery? Of course not– that would be absurd. And frankly, unfair. Unfortunately there is a perception to some that design or advertising professionals shouldn’t be treated the same way as other professionals– sites like 99Designs pit starving artists ...

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Test Your Typographic True Grit link

Raleigh designers, think you know your typefaces? Get ready to smack down on your knowledge of subtle nuances between Perpetua and Palatino, Bell Gothic and Birch: it’s The Rather Difficult Font Game. Thanks to the always enlightening folks at I Love Typography, this one will keep you trying to keep outdoing yourself…and every round is different which keeps it fresh {and slightly addictive to the typophiles out there…}

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Linotype: The Film video

"Linotype: The Film" Official Trailer from Linotype: The Film on Vimeo.

In 1886, an inventor named Ottmar Mergenthaler was the first to realize the vision of an automated typesetting machine, speeding up exponentially what had been until then a slow, tedious hand process of setting lead type one single character at a time. This machine would nothing less than revolutionize the printing and publishing industry, uncorking a new wave of communication much as the internet revolutionized our generation. The cutting edge machine that Mergenthaler invented became known as the Linotype (Line o’ type), referring to it’s ability to set metal type an entire line at a time. It was incredibly complex, with many moving parts and took a skilled operator to work it. It immediately became ubiquitous in publishing and print ...

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Designing a Book Cover in 1:55 Seconds video

I’m always amazed at how some customers not familiar with the behind-the-scenes tediousness of the graphic design process expect some designs to be completed in record-breaking time. Perhaps if time WERE sped up, this would be the reality. An ‘easy button’ for design, if you will. Thanks to Lauren Panepinto, Creative Director at Orbit/Yen Press, we have the process of designing a book cover, albeit only a six hour stretch of it, compressed into a speedy, yet revealing 1:55 video. What it does reveal is some of the minute detail work, stock photography image sourcing and retouching that most definitely cannot even begin to happen in a real-time 1:55. Enjoy.

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Corporate Identity Design: Underwood Tree Service image

logo design raleigh underwood tree service

Robert Underwood is one of Raleigh’s unsung heroes. With his quiet and friendly demeanor, he may not catch your attention at first if you caught him in a crowd, but his Raleigh tree service company is one of the first you will call when a storm hits (as they often do in this area) and you need to have a downed tree or several removed from your yard. His crew are the folks who will awe you as they climb a tall dangerous tree to cut it down one piece at a time, armed with safety ropes and a chainsaw, or if needed a bucket truck where it will fit. Known to travel to faraway states to lend a hand ...

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Designers Just Get Younger Every Year image

raleigh graphic designer

This week at Killer Creative found us getting a self-mailing brochure printed under a short deadline for a client. This is always a time in the lifespan of a job that is very satisfying, seeing the previous weeks of graphic design work finally coming to production on the printing press. The smell of ink on paper, seeing the vibrant colors laid down– it always looks better, warmer and richer on paper than the electronic version that you’ve been staring at for days on end putting the finishing touches on the page layouts. The tactile feel of the final assembled piece, as you turn the pages, makes every minute worth it. Perhaps it ‘s a flashback to elementary school, when our ...

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Shop Local Raleigh Initiative Launched image

logo design shop local raleigh nc

Raleigh NC’s Greater Raleigh Merchants Association has launched a new initiative, aimed at “promoting and supporting locally-owned, independent businesses. It’s about making your hard-earned money go further, fueling the local economy, and helping to preserve the unique character of Raleigh.” The initiative, Shop Local Raleigh, encourages the public to patronize local restaurants and shops, and to consider making purchases at your local Raleigh stores rather than out-of-state e-commerce sites or big box retailers whenever possible. Keeping purchases local has a huge multiplier effect on the local economy, according to Dr. Mike Walden, distinguished professor and Extension Economist at North Carolina State University. “Every $100,000 that stays in the hands of a local retailer will create another $50,000 of local spending ...

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