Categories Archivescorporate identity

The Art of Logo Design video

Have you ever wondered what the process is that goes into designing a successful logo design? The most successful logos can convey a complex mixture of tone, identification and  positioning in the simplest of ways. Some of the most memorable marks ARE the simplest. But arriving at a design, as a successful designer will tell you, is no simple task. This short 6-minute mini-documentary from PBS explores the history of logos, how they evolved, and some of the process that today’s top designers go through to develop them. Video features Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta.

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Corporate Identity Design: Underwood Tree Service image

logo design raleigh underwood tree service

Robert Underwood is one of Raleigh’s unsung heroes. With his quiet and friendly demeanor, he may not catch your attention at first if you caught him in a crowd, but his Raleigh tree service company is one of the first you will call when a storm hits (as they often do in this area) and you need to have a downed tree or several removed from your yard. His crew are the folks who will awe you as they climb a tall dangerous tree to cut it down one piece at a time, armed with safety ropes and a chainsaw, or if needed a bucket truck where it will fit. Known to travel to faraway states to lend a hand ...

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