marketing Archives - Raleigh Graphic Design

21st of October, 2016
In: advertising, branding, design, graphic design, marketing, typography
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Think Small. video

"Remember Those Great Volkswagen Ads?" from Dial M Films on Vimeo.

Lemon. Think Small. This fascinating mini-documentary (18 mins) takes us behind the creation of one of the most iconic advertising campaigns of all time. And over 50 years later, they are still among the greatest. More background on the film at Adweek: This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s

Turning Delivery Bike Sounds Into A Punny Commercial video

To aid in the safety of a noiseless electric pizza delivery scooter, Domino’s Pizza has created perhaps one of the funniest vehicle sounds yet, sure to turn heads, and smiles as well. Simple and brilliant fun advertising. Check it out.

Validating The Minivan video

Moms and Dads, take heart. The Sienna Minivan campaign that has been airing recently is trying to let you know, it’s ok— possibly even cool…to surrender to the minivan. But it’s not an ordinary minivan, no, that’s not cool. It’s the Swagger Wagon. AKA: marketing genius. If you’re in the mom and dad demo, then you’ll get it. Your life and individuality becomes background to the demands of the family. You no longer rule the roost…your short little progeny does. You do it all for them. Binkies, bottles, diaper bags, strollers, monitors–these are the surroundings of your new life. The Mini Cooper and pickup truck, reminders of the former life you once knew. You need family transportation now. So how ...

5th of May, 2009
In: branding, design, graphic design, logo design, marketing, raleigh
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Shop Local Raleigh Initiative Launched image

Raleigh NC’s Greater Raleigh Merchants Association has launched a new initiative, aimed at “promoting and supporting locally-owned, independent businesses. It’s about making your hard-earned money go further, fueling the local economy, and helping to preserve the unique character of Raleigh.” The initiative, Shop Local Raleigh, encourages the public to patronize local restaurants and shops, and to consider making purchases at your local Raleigh stores rather than out-of-state e-commerce sites or big box retailers whenever possible. Keeping purchases local has a huge multiplier effect on the local economy, according to Dr. Mike Walden, distinguished professor and Extension Economist at North Carolina State University. “Every $100,000 that stays in the hands of a local retailer will create another $50,000 of local spending ...

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